Campaign Archives

Although the brand label changed a few times over the years, “33” Export transformed into proprietary bottle in 2013 after 34 years in industry “generic” green bottle. The evolution has been driven largely by various creative campaigns through the years.

2010 : Recipe for friendship with the tagline – “for the love of beer”

There was a need to communicate that the product has been refined and this birthed the “recipe for friendship”. This campaign, which is a quality demonstrates that at the heart of friends bonding is a beer of high quality and great taste

2012 : “Celebrating friendship for 33 years”

In 2012 the brand turned 33 years. A special label was designed for the anniversary. “33” Export embarked on consumer promo tagged “33rd anniversary promo” with a grand prize of N3.3 million up for grabs. This promo was done to reward consumers of their constant loyalty the brand has enjoyed over the past 33 years

2013 : Code of friendship & Crack the code Promo

It is believed friends live by an unwritten code, the code of understanding and helping each other. Code of friendship is simply rules friends live by and functionally “33” Export is a code for bonding among friends. On the code of friendship platform, “33” Export also launched the “Crack a Code Promo” where friends’ team up to crack the “code” to win fantastic prizes.

2015 : Friendship promo

33” Export came up with another promo tagged “33 Friendship Promo”. This promo was also aimed at increasing friend’s bond by giving them the opportunity to visit South Africa together.

World Friendship Day Campaign

This was done to mark the world’s friendship day in line with what the brand stands for.


Code of Friendship

“33” Export Lager is a premium quality lager beer launched into the Nigerian market in 1979. It currently comes in 60cl bottle and 33cl can containing 5% alcohol and is known to offer greater value for less.


Campaign Archives


Refreshing Friendship
through the years

33-export beer empty cup

We are committed to responsible drinking



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