First grand prize winner emerges in
“33” Export Friendship Promotion

Mr. Taiwo Adigun, an artisan, has emerged the first grand prize winner in the ongoing “33” Export Lager Beer “Celebrate Friendship” consumer promotion. Adigun, who hails from Ibadan, Oyo State, will have the opportunity to enjoy an all-expenses paid trip to South Africa with two of his friends.

The National Consumer Promotion which celebrates friendship, officially kicked off on September 1. The two-month promotion which ended on October 31 provided an opportunity for three groups of three friends to celebrate their friendship in South Africa where they will also visit exciting locations.

Besides this, since the start of the Promotion, winners have emerged in other prize categories for mobile phones, Home theatres, digital cameras and several instant mobile phone air time on all participating networks. Head of marketing at Consolidated Breweries Plc, Mr. Prashant Patwardhan, noted that going by its antecedent, “33” Export Lager promo is always a consumers delight as the mechanics for the grand prize supports the theme of “celebrating friendship”.

“The brand has gained popularity across all the regions in the country and has also expanded its distribution footprint to drive product availability around the country,” he said. Adigun, the elated Grand Prize winner, who described “33” Export as his favourite beer, said he had long desired to travel abroad and experience other countries but never imagined getting a sponsored holiday trip abroad. He said he will ever be grateful to “33” Export which is about to transform his dream into a reality.

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Code of Friendship

“33” Export Lager is a premium quality lager beer launched into the Nigerian market in 1979. It currently comes in 60cl bottle and 33cl can containing 5% alcohol and is known to offer greater value for less.

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Refreshing Friendship
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