“33” Export Crack the code Promo ends
as third set of winners emerge
Mr. Tunji Odusanya with his friends - Sunday Edobor and Henry Emama have emerged the third set of winners in the recently concluded “33” Export lager National Consumer Promo. They won N3million after successfully cracking the code of friendship by combining their crown corks, to form the sentence “Code Of Friendship”.
The latest set of friends has increased the number of grand prize winners so far to nine since the promo commenced on June 7.
Presenting cheques of N1m each to the latest winners at Lafost Bar, Ofin Sagamu, Ogun State, on Tuesday, Brand Manager, Consolidated Breweries Plc., Mr. Dare Olateju expressed appreciation to loyal consumers of “33” Export for making the promo a huge success. According to him, the promo generated discourse in bars nationwide for its uniqueness in recognizing friends and giving them a platform to share lots more about their friendship. He also said with the next set of winners emerging in Sagamu after Owerri and Lagos, clearly shows the national footprint and strength of “33” Export lager in the segment that the brand plays in.
“We at Consolidated Breweries Plc will continue to engage our consumers with promo ideas that they find truly rewarding and beneficial to them. This latest promo further drives home our belief in friendship and “33” Export being a good enabler of good times for buddies,” he said.
He listed the trio of Vincent Nwawueze, Chibuike Oguamanam and Ahamaeze Ikechukwu from Owerri as the first set of three friends to win the grand prize, while the second set of friends from Lagos are Oladejo Dayo, Kayode Olumuyiwa and Adefemi Ojo. Besides, various categories of prizes were won nationwide. They include free airtime, Blackberry phones, LED TVs and 7 kVA generators.
The excited new winners were full of praise to “33” Export. Speaking on behalf of his colleagues, Tunji said the promo has really impacted on their lives positively as the money will be used to further their respective ambitions.
Consumers who participated in the 8-week promo shared their enthusiasm about the novelty of the promo idea . Oladejo Dayo, a part of the trio that won the N3 million in Lagos said “this is the first time a beer brand is recognizing the fact that beer drinking is enjoyed in groups but when other brands reward loyal consumers, it suddenly becomes an individual thing but in this instance, “33” Export has really helped in making our friendship withstand the true friendship test”.